Western Digital does not believe in SSDs, Santa Claus

Western Digital does not believe in SSDs, Santa Claus

The holidays are upon us and, at a time when many are set to celebrate their faiths and beliefs, Western Digital’s Senior VP for Marketing Richard Rutledge is clarifying one of his company’s: now is not the right time for SSDs. Apparently WD only “enters markets that exist,” and while we could understand about him being unsure of the many spiritual entities banded about this time of year, we’re rather confident the competition are believers, and they have plenty of milk and cookies laid out for holiday shoppers. Rutledge did indicate WD is looking at creating both low-end SSDs for smartphones and ultraportables as well as high-end ones for “enterprise” applications, but only “when they present appropriate opportunity.” Hurry up and get with the program, WD, or you’re going to be left crying and holding a lump of coal while all the other companies bring their increased revenues to show and tell.

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